NEW DELHI, June 5, 2025 /PRNewswire/ — Radico Khaitan, one of India’s oldest and most admired liquor manufacturers, proudly announces the launch of the stunning new packaging for 8PM Premium Black Whisky, a bottle that is as much a celebration of time and legacy as it is a tribute to fine craftsmanship.
Launched in 2018 as a refined extension of the iconic 8PM Whisky, the ‘Premium Black’ variant has quickly carved its own niche, becoming a symbol of celebration and quality among whisky lovers. Since its inception, the brand has surpassed 12 million cases sold, showcasing an enduring testament to its resonance with the consumers and its unwavering commitment to quality and experience.
The bottle reveals intricate embossing, a tribute to heritage, with ‘SINCE 1998’ etched into the glass, anchoring the whisky’s legacy of over 27 years of excellence and dominance in the industry. The name ‘Black’ signifies a deeper, more nuanced character that distinguishes it from its legendary predecessor. And now, with a stunning new bottle design, it’s not just an Evolution; It’s a Revolution in Prestige Whisky Segment.
Mr. Abhishek Khaitan, Managing Director of Radico Khaitan, said, “For me, 8PM is a transition. A transition that signifies that very moment when the world’s obligations fade, and what begins is something far more personal: reflection, connection, and the quiet luxury of being present. I believe ‘Life begins at 8PM‘. And that’s exactly what we’ve poured into 8PM Premium Black. A philosophy rooted in time, freedom, and in bonds, we choose to nurture. 8PM Premium Black was crafted for those who savour authenticity, depth, and a sense of occasion. Through the new packaging, we wanted the bottle to become an extension of the idea itself with a bold, contemporary design that mirrors the blend’s depth and the time it represents.”
The bottle is a statement of distinction, featuring an octagonal neck that symbolises strength and elegance, and a label inspired by the ‘Art of Eight’, with each line echoing the whisky’s rich tasting notes. A standout feature of the refreshed packaging is the ‘8 Rare Notes’, artfully displayed with a sleek new look while maintaining the same renowned taste. The bold, black aesthetics align with its premium image, amplifying and elevating the story of ‘Eight Notes’ across every design element—from the bottle cap to the neck, the label, and the mono carton. It also reflects the brand’s commitment to the philosophy of ‘Grain to Glass’ and the significance of time in the creation of every drop.
Affirming its place as a premium whisky choice in India, Mr. Amar Sinha, Chief Operating Officer at Radico Khaitan, said, “Time for friends is poses significance in one’s life. It is when the pressures of the day recede, and what remains is authenticity, unfiltered conversations, shared joys, and the strength of enduring bonds. These are not fleeting moments; they are the ones we return to, time and again. 8PM Premium Black is an ode to this hour of connection. It stands as a companion that cheers for each other as a premium whisky, and as a reminder of the value of presence, of friendship, and of time well spent. The new design reflects this belief with renewed elegance and intention, crafted for those who understand that friendship, like whisky, only deepens with time. The new packaging not only honours this success but also invites more people to experience the unique essence of the brand, whose trust has fueled our journey.”
From the first glance, the bottle cap sets the tone, from streamlined, gloss-finished, and inscribed with refined detailing, it subtly hints at the start of a journey. Move down to the octagonal neck, and the significance of structure comes alive; the eight perfectly formed sides represent the harmony of the notes within. It’s not just a design decision it’s a metaphor for strength, balance, and symmetry in the whisky’s very composition.
The label, sleek and bold, puts the number 8 front and centre, not just as a name, but as a manifesto. Encircling the iconic numeral are the eight tasting notes: Malty, Fruity, Floral, Spicy, Dried Fruits, Smokey, Sweet, and Woody. Each one isn’t just a flavour; it is a mood, a moment, a layer of complexity that unfolds with every pour. This is more than a label; it’s a narrative in liquid form. While many brands chase trends, 8PM Premium Black has rooted its entire identity in a concept as timeless as it is unique.
Currently available in over 25 states and union territories, 8PM Premium Black Whisky continues to expand its presence and redefine the premium whisky space, offering consumers a rich and memorable experience rooted in quality, tradition, and innovation. Reinforcing its excellence, the packaging also highlights the Monde Selection Gold Award, a prestigious international recognition the brand has received for seven years in a row, underscoring its consistent quality and craftsmanship.
8PM Premium Black is also the 4th Fastest Growing Whisky Brand in the World and is the 11th Largest Indian Whisky Brand Globally. – The Millionaire’s Club’2024, Drinks International
Radico Khaitan Limited at a Glance:
Radico Khaitan Limited (“Radico Khaitan” or the Company) is among the oldest and one of the largest manufacturers of IMFL in India. Earlier known as Rampur Distillery Company, Radico Khaitan commenced its operations in 1943 and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers. In 1998 the Company started its own brands with the introduction of 8PM Whisky. Radico Khaitan is one of the few companies in India to have developed its entire brand portfolio organically.
The Company’s brand portfolio includes Rampur Indian Single Malt Whiskies, Sangam World Malt Whisky, Spirit of Victory 1999 Pure Malt Whisky, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Royal Crafted Whisky, Happiness in a Bottle: A Happily Crafted Gin, Morpheus and Morpheus Blue Brandy, Magic Moments Vodka, Magic Moments Remix Pink Vodka, Magic Moments Verve Vodka, Magic Moments Dazzle Vodka (Gold & Silver), 1965 The Spirit of Victory Premium XXX Rum and Lemon Dash Premium Flavored Rum, After Dark Whisky, 8PM Premium Black Whisky, 8PM Whisky, Contessa Rum and Old Admiral Brandy.
Radico Khaitan is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. The Company has distilleries situated in Rampur, Sitapur and Aurangabad, Maharashtra which is a 36% joint venture. The Company has a total owned capacity of 320 million litres and operates 43 bottling units (5 owned, 29 contract and 9 royalty bottling units). It is also one of the largest exporters of Alcoholic beverages from India, with brands available in over 102 countries.
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