11 December 2025 – The International Olympic Committee (IOC) today announced that it will extend its media rights agreement with CazéTV for the Milano Cortina 2026 Olympic Winter Games, the Los Angeles 2028 Olympic Games, and the Youth Olympic Games in 2026 and 2028.
Under the agreement, CazéTV will bring extensive Portuguese-language digital coverage of upcoming Olympic events to audiences in Brazil. This will include at least 100 hours of coverage from the Milano Cortina 2026 Olympic Winter Games, 500 hours of coverage from the Los Angeles 2028 Olympic Games, and at least 20 hours of coverage for each edition of the Youth Olympic Games (YOG) in 2026 and 2028.
All coverage will be available free of charge to Brazilian audiences, streamed in Portuguese across CazéTV’s digital platforms and social media channels.
The agreement builds on CazéTV’s remarkable success covering the Paris 2024 Olympic Games, which reached 56 million unique viewers on CazéTV and generated over 10.6 billion social media engagements, demonstrating the growing power of digital and influencer-led sports broadcasting in Brazil.
“CazéTV has proven its ability to bring the Olympic spirit to millions of fans through engaging, digital-first storytelling,” said IOC President Kirsty Coventry. “We’re excited to continue this journey together, ensuring Brazilian audiences can enjoy free access to the next chapters of the Olympic story – from Milano Cortina to Los Angeles and the Youth Olympic Games.”
“The Olympic Games are made of powerful human stories, and our mission is to bring those narratives closer to a young audience connected to CazéTV’s language. Extending our partnership with the IOC allows us not only to expand free access to this content, but also to strengthen the connection with athletes and disciplines that often need visibility to grow. Together with our community, we will continue to build a space where Olympic sport is experienced in an authentic, shared way,” said Felipe Aquilino, Head of Rights at CazéTV.
This new partnership underscores the commitment of both organisations to innovation, accessibility and audience growth across digital platforms – ensuring the Olympic Games reach new generations of fans in Brazil.
