NEW DELHI, June 5, 2025 /PRNewswire/ — Goodyear announced the launch of the all-new Assurance MaxGuard (AMG) SUV tyre in India, the latest addition to the Assurance family. Engineered to meet the demands of India’s fast-growing SUV segment, the new tyre combines extended mileage, grip performance, strong durability, ride comfort and improved fuel efficiency —all in one design.
“With rising incomes and a growing preference for family-oriented SUVs, Indian consumers are looking for tyres that offer both performance and safety,” said Arvind Bhandari, Managing Director of Goodyear India. “Goodyear AMG SUV tyre matches these expectations well, while bringing more driving confidence to Indian families.”
DuraMile Technology: This tyre adopts a new DuraMile compound with an optimized cavity and tread depth distribution. This design improves rubber wear balance and expands the tyre’s contact footprint, delivering up to 13% longer mileage*. In addition, the optimized compound formulation helps reduce rolling resistance, contributing to up to 2% better fuel efficiency under comparable conditions.**
ActiveGrip Technology: The pioneering design helps to increase friction, and the optimized cavity shape increases the contact patch. Both features contribute to better performance on wet roads with shorter braking distance. The new generation of full silica tread compound blended with silica adjusts to the road surface with more micro contact achieving a strong grip on the road, especially in wet conditions.
DuraGuard Technology: With a reinforced 2-ply construction and strong steel belt package, this technology ensures the tyre can handle the load demands of modern SUVs while resisting cuts and road damage. Together, these features provide long-lasting durability for daily commutes and longer journeys.
Goodyear AMG SUV Tyres in India have been optimized for ride comfort with an advanced cavity design for pressure stability and smooth handling, which is also EV-ready to support emerging vehicle technologies. This tyre is currently available in 10 sizes from 15″ to 17″, through Goodyear’s nationwide dealer network across India.
*Compared with one of the leading competitor, basis the test conducted by 3rd party (Applus IDIADA) in 2025 at Pune open road, for 14.4K kms with Maruti Brezza, under similar conditions.
**Compared with the leading competitor brand on 205/65R16 size. Calculated basis fuel savings calculator published by the European Commission using Rolling Resistance (RR) of tyres, duly tested by ARAI.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world’s largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
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