The Strip’s iconic sign inspires bold new work by ComplexCon Global Artistic Director Daniel Arsham, to be permanently displayed at the Las Vegas Convention Center
LAS VEGAS (Oct. 24, 2025) – Visit Las Vegas and ComplexCon today unveiled a permanent art installation from acclaimed contemporary artist Daniel Arsham at the Las Vegas Convention Center (LVCC) inspired by the legendary “Welcome to Fabulous Las Vegas” sign.
Created by ComplexCon’s Global Artistic Director Daniel Arsham, the sculpture fuses Arsham’s signature “relic” aesthetic with the city’s enduring spirit of transformation and possibility. Conceived and commissioned by ComplexCon, the work serves as a creative tribute to Las Vegas and centerpiece of ComplexCon Las Vegas, taking place at the LVCC Oct. 26–27, 2025. The piece captures the spirit of transformation and creative energy that defines both the event and the city it honors.
“It’s great to be able to create a sculpture based on something so iconic as the Welcome to Fabulous Las Vegas sign,” mentioned Arsham.
Known for transforming familiar icons into imagined “future relics,” Arsham, whose past collaborations include global brands such as Porsche, Dior, Tiffany & Co., and Pokémon, reinterprets the world-famous Las Vegas sign with an oxidized bronze finish that merges nostalgia with futurism. The piece reimagines the symbol not only as a marker of place, but as a monument to memory, reinvention, and the ever-evolving energy of Las Vegas itself.
“Partnering with Complex to bring Daniel Arsham’s vision to life celebrates Las Vegas’s dynamic connection to global culture and creativity,” said Kate Wik, chief marketing officer of Visit Las Vegas. “ComplexCon is where imagination meets innovation, and this collaboration allows us to engage new audiences and showcase Las Vegas as a destination for art, inspiration, and discovery.”
Standing at the entrance to LVCC’s West Hall, the installation serves as a defining photo moment, bridging Las Vegas’s timeless allure with the festival’s creative pulse. Following its debut, the sculpture will remain a permanent fixture on the LVCC campus, serving as a lasting symbol of Las Vegas’s evolution, artistry, and global influence.
For more information on Las Vegas, visit VisitLasVegas.com.
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ABOUT VISIT LAS VEGAS (THE LVCVA)
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with positioning Southern Nevada as the undisputed global destination for leisure and business travel and operates the 4.6 million-square-foot Las Vegas Convention Center (LVCC). With 151,000 hotel rooms and nearly 15 million square feet of meeting and exhibit space in Las Vegas, the LVCVA’s mission centers on attracting visitors to the area. The LVCVA also owns the Vegas Loop at Las Vegas Convention Center, designed and operated by The Boring Company, and also owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor. For more information, go to www.LVCVA.com, www.VisitLasVegas.com or www.VegasMeansBusiness.com.
ABOUT COMPLEXCON
ComplexCon is a groundbreaking festival and exhibition that brings together style, sneakers, pop culture, music, art, food and innovation. A weekend where creative minds converge to celebrate the latest trends and ideas shaping our culture, the festival features exclusive releases from the most influential brands, immersive experiences, thought-provoking panel discussions and electrifying performances. ComplexCon is a must-attend event for enthusiasts and industry leaders alike. VIP and general admission tickets are now available at ComplexCon.com. For more information and to stay updated on the latest festival news, follow @complexcon on Instagram, TikTok and Twitter.
ABOUT COMPLEX
Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.
