SPJIMR faculty among the world’s bestselling case authors in Ivey Publishing’s 2025 Bestsellers and Classics lists

Twelve SPJIMR faculty members feature in the prestigious rankings 

MUMBAI, India, June 17, 2025 /PRNewswire/ — Twelve faculty members from Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management and Research (SPJIMR) have been featured across two major lists recently published by Ivey Publishing — the Ivey Publishing Bestsellers 2024–2025 list and the Ivey Publishing Classics 2015–2025 list. These lists recognise SPJIMR’s global academic contribution to shaping the next generation of responsible managers and leaders in over 136 countries through cases that are deeply contextual yet stimulate universal insights.

SPJIMR faculty noted that the case studies resonate globally because they place students at the heart of real-world dilemmas. Each case bridges academic theory with lived business realities, sparking critical inquiry and reflective thinking.

The Bestsellers 2024–2025 list features the most widely used teaching cases from a library of nearly 29,000 cases across 15 disciplines, and recognises 10 SPJIMR faculty members.

SPJIMR faculty-authored cases secured the #1 spot in three of the 15 disciplines:

• In General Management, the case CavinKare’s Indica Easy: Launching Shampoo Hair Colour by Prof. Renuka Kamath and Prof. ShabbirHusain R.V. ranked #1.
• In Marketing, the case GreedyGame: Leveraging Online-Gaming for Brand Storytelling, co-authored by Prof. Ashita Aggarwal, along with Suraj Commuri and Ankit Rawal ranked #1.
• In Economics and Public Policy, the case Sri Lanka’s Macroeconomic Crises: The Tale of Twin Deficits by Prof. Preeta George and Prof. Monika Gupta ranked #1.

In addition to these top rankings, SPJIMR faculty-authored cases also secured Top 10 positions across five of the 15 disciplines.

• In Marketing, the case CavinKare’s Indica Easy: Launching Shampoo Hair Colour by Prof. Renuka Kamath and Prof. ShabbirHusain R.V. ranked #2.
• In Economics and Public Policy, the case iD Fresh Food: Scripting a Fresh Story by Prof. Tulsi Jayakumar ranked #3.
• In Management Science, the case Apoorva: A Facility Location Dilemma by Prof. Debmallya Chatterjee and Prof. Amol S. Dhaigude ranked #3.
• In Sustainability, the case iD Fresh Food: Scripting a Fresh Story by Prof. Tulsi Jayakumar ranked #3, and the case Serum Institute of India: COVID-19 Vaccine Pricing by Prof. Malay Krishna and Prof. Sunny Arora ranked #10.
• In Strategy, the case iD Fresh Food: Scripting a Fresh Story by Prof. Tulsi Jayakumar was ranked #3.

The Ivey Publishing Classics 2015–2025 list recognises the 25 most-used cases of the past decade and includes three SPJIMR faculty members:

• Ranked at #7 is the case Building a Backdoor to the iPhone: An Ethical Dilemma, authored by Prof. Tulsi Jayakumar and Prof. Surya Tahora.
• Ranked at #17 is the case Anandam Manufacturing Company: Analysis of Financial Statements, co-authored by Prof. Vinay Goyal, along with S.K. Mitra.

Dean Varun Nagaraj remarked: “I am extremely proud of my faculty team for creating such a significant impact on management education globally. Their cases enable tens of thousands of students around the world to confront real-world challenges with critical thinking, empathy, and purpose. This work plays a vital role in shaping the next generation of responsible managers and leaders.” 

About SPJIMR

Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management and Research (SPJIMR) is a leading postgraduate management institute, recognised by the Financial Times MiM Global Rankings as India’s #1 business school, by Business Today as one of the country’s top five business schools, and by the Positive Impact Rating as one of the top five business schools worldwide for societal impact. Known for its innovative and socially conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and their leaders, and society. SPJIMR holds the international ‘triple crown’ of accreditations from EQUIS, AACSB, and AMBA.

Visit SPJIMR.org for more information. 

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