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Spinny continues the transformation of used cars for India, with 73% of first-time buyers in 2023

by PRNW Agency
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#YearInSpinny, a wrap of the used car trends in 2023

  • Online purchases rise to 70%
  • Bangalore, Delhi NCR, and Hyderabad generate significant demand, with 77% of buyers opting for petrol cars
  • The demand for cars is consistently on the rise, with 73% of first-time buyers, a notable increase from 60% last year
  • Grand i10 stands out as the most popular choice in metropolitan cities
  • Increase in the demand for automatic compact SUVs and Hatchbacks

MUMBAI, India, Jan. 10, 2024 /PRNewswire/ — With the increased demand for digital sales in 2023, Spinny, India’s full-stack used car marketplace, experienced significant growth. According to the year-end report of 2023, the company sees a change in perception of consumer behavior by witnessing an increase of 13% in online sales, which rose to 70% in 2023, compared to 48% in 2022. This indicates a growing interest and trust in the company with 73% first-time car buyers this year.

Spinny Insights CY 2023

Stats from a delightful car ownership quarter

First-time car-buyers

73 %

The average age of most car buyers

 34 years

Women car-buyers

35 %

Home deliveries

31 %

Online Purchases

70 %

Top three preferred car brands

Maruti Suzuki, Hyundai, Honda

Top three preferred car models

Grand i10, Baleno, Kwid

Top three preferred colours

White, Grey, Red

Car Finance

46 %


With digitalisation and easy financing options, Spinny grew by more than 40% vis a vis last calendar year. Owing to the increasing demand for used cars, and the festive season during the latter half of the year, the growth rate in Q4 is 1.5 times more than in Q3 of this year. During the festive season from 15th October (first day of Navratri) till Diwali, Spinny sold over 8000 cars.

The growth rate in Kochi, especially during Onam,  outpaced that of Q1, with a remarkable 1.8X increase. The Spinny platform also experienced heightened demand during the Onam celebrations in Kochi, as evidenced by 287 cars sold on the festival’s inaugural day, followed by 179 on the 10th Day (Thiruvonam). Notably, the market for second hand cars in Pune is showing similar growth.

Maruti, Hyundai, and Honda were the most popular brands on Spinny, with models like Grand i10, Baleno, and Kwid, leading the charts. Over 46% of the customers opted for car financing through Spinny Capital. White, grey, and red were the preferred colors among Spinny buyers.

Spinny witnessed 71% of corporate professionals buying used cars in 2023. Compact SUVs remained the keeps growing as the preferred choice for Spinny buyers, followed by Hatchbacks and Sedans. The colour preferences varied by region, with red cars gaining popularity in Bangalore and Kolkata.

Spinny’s data also reveals that Bengaluru, and Delhi-NCR were the cities with the highest demand for used cars in 2023. The trend for used cars in Hyderabad has also been increasingly positive, with more and more consumers in the region turning to Spinny for their automotive needs. The company witnessed a consistent increase in women car buyers, with 35% of women car buyers opting for Spinny cars.

Niraj Singh, the Founder & CEO of Spinny, emphasized the platform’s commitment to providing a unique and seamless car-buying experience. “Our commitment to delivering a simple and delightful car-buying and selling experience remains unwavering. The surge in demand for used cars reflects the trust our customers place in Spinny’s offerings and services. A car is not just a purchase; it’s a special addition to a home, and we’d keep going far to make it extraordinary for each customer. We are grateful for the journey so far and we’d continue to keep innovating to add quality to the experience of every customer. “

The used car market in India has been experiencing robust growth and is projected to jump from 4.6 million units in FY23 to 8 million in FY27.  

Since its inception, Spinny has accumulated a customer base of over two lakh and operates more than 57 car hubs nationwide. Home deliveries were chosen by 31.8% of Spinny buyers, with 70% opting for completely online purchases. May stood out as the month with the highest number of sales.

With luxury used car trends, Spinny Max observed high demand from Delhi NCR, followed by Bangalore. The demand for used cars in Mumbai also mirrors this upward trend. Jeep, BMW, and Mercedes-Benz were the top-selling car brands, with Jeep Compass, Mercedes-Benz C-Class, and BMW X1 being the most popular models. White, black, and blue were the top favorite colors among luxury car buyers.

About Spinny

Founded in 2015, Spinny is a used car retailing platform that aims to bring about transparency and convenience in the car buying and selling process in India. Spinny operates across the entire value chain of used cars, embedding superior technology and processes to deliver a premium experience to customers. As a testimony of Spinny’s commitment to transparency and quality, every car on the Spinny platform comes with a 200-point inspection checklist, a 5-day no-questions-asked money-back guarantee and a 1-year after-sales warranty. Spinny has 57 car hubs and is operational in 22 cities, including Delhi, Gurugram, Noida, Bangalore, Mumbai, Pune, Hyderabad, Chennai, Kolkata, Ahmedabad, Lucknow, Jaipur, Chandigarh, and Indore, among others. Last year, Indian cricket legend Sachin Tendulkar partnered with Spinny as a strategic investor and a lead brand ambassador. Sports icon, PV Sindhu, a believer and customer of Spinny, is also a part of the series of marketing initiatives focused on realising the aspirations of a billion car dreams.

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