Celebrating 15 Years of Training Shoe Industry Dominance
BOSTON, Mass. – December 16th, 2024– Today, Reebok unveils the latest iteration of its award-winning Nano franchise, the Nano X5 Training Shoes. The 15th Anniversary of the Official Shoe of Fitness combines decades of expertise with innovative technology to create an unparallel fit and feel that sets a new industry standard. The Nano X5 will allow the athlete to feel grounded, comfortable, and supported – no matter the test.
This season, the Nano X5 elevates comfort to new heights without compromising on performance. Introducing a new DUALRESPONSE Midsole and Decoupled Metasplit Outsole that enhances performance support to cater to a range of movements from heavy lifts to increased flexibility and runnability. Plus, a Performance Comfort Collar that will allow her to remain locked-in and focused on her workout.
“The Nano X5 celebrates Reebok’s continued commitment to innovation, championing the athlete, and creating the best training shoe on the market,” says Tal Short, Product Director at Reebok. “In creating the Nano X5, we looked to our legacy in training and listened to our valued customer’s feedback, to create the most comfortable Nano of all time, without compromising on performance.”
Key Reebok Nano X5 tech features include:
The newest iteration of The Official Shoe of Fitness, the Nano X5, is introduced in the brand’s latest irreverent global marketing campaign headlined by Sydney Adams King and Quinn Welychka. Through a series of creative vignettes, the brand cheekily questions consumers on their training shoe choice:
You wouldn’t eat soup with a knife…You wouldn’t put orange juice in your cereal…You wouldn’t do yoga in a tuxedo…So why train in anything but the best training shoe on the market? Shop the Nano X5.
“The Nano X5 is my go-to training shoe that helps me excel across a wide range of workouts,” says fitness trainer and wellness influencer Sydney Adams King. “They’re comfortable, keep me fully supported, while still being stylish!”
On January 24th, the all-new Reebok Nano X5 will be available starting at $140 USD MSRP on Reebok.com and select retailers worldwide. The model will be offered in a variety of unisex and women’s launch colorways, with additional pack drops throughout the season. Product availability and launch timing to vary per market.
To learn more, please visit: https://www.reebok.com/content/training
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