- ‘EV ROOT’ signifies optimal performance across electric and internal combustion engine vehicles
- Debuts with upgraded premium comfort tire ‘N’FERA Supreme’
SEOUL, South Korea – August 5, 2025 – NEXEN TIRE, a leading global tire manufacturer, today announced the launch of the ‘N’FERA Supreme EV ROOT’, an advanced high-performance tire engineered to deliver optimal performance for both electric vehicles (EVs) and internal combustion engine (ICE) vehicles.
This next-generation tire builds upon the success of NEXEN’s premium comfort model, the ‘N’FERA Supreme’, and introduces key enhancements tailored to the unique demands of modern mobility. Designed with a High Load (HL) rating to support the heavier weight of EV batteries – particularly in electric SUVs – the tire also features sound-absorbing materials for a quieter ride. A newly optimized square-shaped contact patch and NEXEN’s proprietary 3D kerf technology further improve grip and stability across all seasons.
In real-world testing with the KIA EV6, the ‘N’FERA Supreme EV ROOT’ demonstrated measurable gains in key performance categories – including wet and dry handling and comfort improved by 13%, while rolling resistance was reduced by approximately 20%, contributing to improved efficiency and road feel. These enhancements reflect NEXEN TIRE’s commitment to offering a single, high-performance solution suitable for both EVs and ICE vehicles.
The ‘EV ROOT’ mark, newly introduced in the second half of 2025, will serve as NEXEN TIRE’s official designation for products that meet stringent performance criteria across both vehicle types. The ‘N’FERA Supreme EV ROOT’ is currently available in the Korean market, but the product line will expand globally as time progresses. Over time, the company will expand the EV ROOT mark across its product portfolio, aiming to establish a unified standard for performance, regardless of drivetrain or powertrain.
As part of this initiative, NEXEN TIRE is also accelerating product innovation through cutting-edge technology. The company has developed an AI-powered performance prediction system to precisely simulate tire characteristics such as fuel efficiency, noise, grip, handling and stiffness – speeding up development and enhancing accuracy. In addition, NEXEN has introduced Korea’s first VR-based ‘High Dynamic Driving Simulator’ in the automotive industry, enabling real-time virtual testing to optimize tire performance during the design phase.
“EV ROOT is more than just a mark—it represents our vision for the future of mobility, where one tire can deliver top-tier performance across all vehicle types,” said John Bosco (Hyeon Suk) Kim, CEO of NEXEN TIRE. “We will continue to push boundaries to create innovative products that meet the evolving needs of today’s drivers.”
