Categories: Business

Lamborghini Huracán Sterrato makes its EMEA debut

Published by
News-Market

The first all-terrain super sports car presented at the Lamborghini Lounge Doha

Sant’Agata Bolognese / Doha, 07 December 2022 – Automobili Lamborghini presents the Huracán Sterrato[1] to VIP guests and media from Europe, Middle East and Africa (EMEA), at its floating Lounge created in Doha. The Sterrato was formally presented by the Lamborghini executive management team, headed by Chairman and CEO Stephan Winkelmann. Joined by Chief Sales and Marketing Officer Federico Foschini, behind-the scenes workshops with Chief Technical Officer Rouven Mohr and Head of Design Mitja Borkert provided detailed insights into the design and engineering evolution of Sterrato.

The Huracán Sterrato is the culmination of a development project that is entirely symbolic of Lamborghini’s philosophy: pushing expectations and possibilities to produce something unexpected but immediately recognizable as a Lamborghini,” said Stephan Winkelmann. “Following the car’s official unveiling in Miami, its presentation in Doha has enabled us to share the inspiration and evolution of this fun, all-terrain super sports Lamborghini with our EMEA clients, where the production Huracán Sterrato has received an equally enthusiastic reception.”

Initially conceived in 2017, a two-year development period saw the Sterrato concept presented in 2019, with the 1499-unit production car announced just one week ago on the occasion of the Art Basel Miami Beach, for delivery in 2023 and 2024. While the world premiere in the United States had featured two different liveries in Verde Gea and Bianco Phanes, the Sterrato displayed on the terrace of the Doha lounge was dressed in Bianco Isi with the Italian flag livery, showcasing the Italian pride and heritage of the super sports car manufacturer from Sant’Agata Bolognese.

The Huracán Sterrato comes with a 5.2-liter V10 engine with maximum power output of 610 hp and 560 Nm of torque (at 6500 rpm), combined with 7-speed dual-clutch transmission and electronically controlled all-wheel drive with rear mechanical self-locking differential. The exterior expresses the adventurous spirit of the Sterrato right from the first glance. The increased ground clearance by 44 mm ensures greater suspension travel, the front (+30 mm) and rear (+34 mm) tracks are wider. Furthermore, in addition to protecting the car body, the aluminum front underbody protection, the reinforced sills, the rear diffuser and the sturdy wheel arches all emphasize its muscularity. The classic air intake located on the rear hood not only enhances the sporting spirit of the model, but also helps supply the engine with clean air when driving on dusty tracks.

Customers joining Lamborghini in its pop-up Lounge floating on a pontoon in Doha Bay, were also able to consult Lamborghini’s Ad Personam specialists to configure their new Sterrato, selecting from more than 350 exterior paints and finishes, 60 internal leathers and a host of other finishes and options for virtually unlimited personalization potential.

New Lamborghini products including Urus Performante[1], Urus S[2], Huracán Tecnica[3] and Huracán STO[4] were also available for test drives, while the VIPs and journalists present enjoyed the Lounge’s hospitality overlooking the Doha coastline. Invited VIP guests and Lamborghini owners visiting the area can experience the world of Lamborghini from 21 November to 18 December.

[1] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data are in the type of approval stage.

[2] Fuel consumption and emission values of Urus Performante; Fuel consumption combined: 14,1 l/100km (WLTP); CO2-emissions combined: 320 g/km (WLTP)

[3] Fuel consumption and emission values of Urus S; Fuel consumption combined: 14,1 l/100km (WLTP); CO2-emissions combined: 320 g/km (WLTP)

[4] Fuel consumption and emission values of Huracán Tecnica; Fuel consumption combined: 14,5 l/100km (WLTP); CO2-emissions combined: 328 g/km (WLTP)

[5] Fuel consumption and emission values of Huracán STO; Fuel consumption combined: 13.9 l/100km (WLTP); CO2-emissions combined: 331 g/km (WLTP)

News-Market
Share
Published by
News-Market

Recent Posts

IOC expresses deep sorrow over death of IOC Honorary Member Phillip Walter Coles, AM

28 Jan 2023 – It is with profound sadness that the IOC has learnt of…

2 days ago

Kia America and Kia Georgia contribute $100,000 to the American Red Cross of Georgia in Support of Tornado relief initiatives

Kia America and Kia Georgia announced a joint $100,000 donation to the American Red Cross…

2 days ago

Paris 2024 launches charitable ticketing initiative to ensure open and accessible Games

27 Jan 2023 - The Paris 2024 Organising Committee has launched a charitable ticketing programme that…

2 days ago

Kia announces 2022 fourth quarter business results

2022 annual global sales of 2.9 million units, a 4.5% increase Y/y       …

3 days ago

Georgieva IMF Rwanda B−Roll

On Tuesday, January 24 the IMF Managing Director Kristalina Georgieva arrived in Kigali, Rwanda where…

3 days ago

Georgieva IMF Rwanda Roundtable B−Roll

On Wednesday, January 25, the IMF Managing Director held a roundtable in Kigali, Rwanda with…

4 days ago