Kia Unveils the PBV Experience Center

• Kia opens its first PBV Experience Center to accelerate its global PBV business strategy
• The PBV Experience Center is Kia’s dedicated space where Kia PBV models can be explored all at once, across diverse line-ups and designs
• The center delivers tailored business & lifestyle experiences, co-designs conversion solutions with partners and fosters collaboration on new business models
• Kia reinforces its commitment as a Sustainable Mobility Solutions Provider, advancing its PBV vision with sustainable, innovative solutions that meet the evolving global customer needs

Kia Corporation has opened its first dedicated PBV (Platform Beyond Vehicle) hub for business customers, the PBV Experience Center, advancing the company’s PBV vision as a Sustainable Mobility Solutions Provider.

Located in Pyeongtaek, Korea, the center marks a key milestone in Kia’s PBV journey after completing its specialized PBV production facility, the Hwaseong EVO Plant East.

The launch of the Kia PBV Experience Center follows the PV5’s recognition as the 2026 International Van of the Year and setting a Guinness World Record for electric light commercial vehicles.

The PBV Experience Center accelerates the expansion of Kia’s PBV ecosystem by delivering tailored business and lifestyle experiences, co-designing conversion solutions with partners and fostering collaboration on new business models.

“As a venue where the full PBV lineup can be experienced in one place, the new PBV Experience Center offers customers an engaging and immersive experience,” said Sangdae Kim, Executive Vice President and Head of PBV Business Division at Kia Corporation. From winning the IVOTY award with the PV5 to completing the Hwaseong EVO Plant East, Kia is confidently realizing its PBV vision. By establishing ‘business platforms’ such as the PBV Experience Center, we aim to create even more collaborative opportunities with businesses and customers.”

What is the PBV Experience Center?

Launched in November 2025, Kia’s PBV Experience Center serves as a dedicated PBV hub presenting the complete PBV lineup in a single venue, curated by purpose, trim and color. Under Kia’s PBV vision, it serves as a business platform with modular spaces designed for events, networking and collaboration.

In November, Kia hosted the 2025 Global PBV Conversion Partners Day at the center, welcoming 120 bodybuilders from Korea, Europe, Japan, Africa, the Middle East and Canada. This inaugural event showcased the center’s capability as an international business venue, strengthening relationships and driving collaboration within the commercial vehicle sector.

What experiences does the PBV Experience Center offer?

The center provides an immersive experience for both business clients and the public, giving them a deeper understanding of the innovation and craftsmanship behind Kia’s PBV vision.

• Complete PBV showcase: The center offers the only venue where visitors can experience various PBV models categorized by purpose, trim and color in one place, providing a full understanding of Kia’s lineup and customization possibilities.
• Guided Tours of Kia Facilities: Separate tours of the Hwaseong EVO Plant and the nearby Namyang R&D Center are available to business guests. Their close proximity makes it easy to experience both, delivering a comprehensive view of Kia PBVs from design to production.
• Test Drive Program: The program offers test drives with model-specific courses for a unique and engaging experience.
• AR and Curation Kiosk: This zone features interactive technologies, including an AR Simulator that uses tablets to explore functionalities, colors and designs for each model, as well as a Curation Kiosk that recommends the PBV best suited to each visitor’s lifestyle.
• Customization Zone: Visitors can discover a wide range of PV5 custom accessories and Kia Shop items, offering insights into personalization options.

What are Kia’s plans for the PBV Experience Center?

Kia plans to expand the PBV Experience Center to showcase upcoming PV5 derivative models launching in 2026. The PBV Experience Center aims to serve as a unique hub where a diverse audience—from general customers to businesses and partners—can experience firsthand the value and versatility of PBVs.