Kia America delivered 79,007 total units in May – up 5-percent over the same period last year – and extended the fast-growing brand’s streak of consecutive months of year-over-year sales growth to eight. Retail sales at Kia dealerships increased by 8-percent over May 2024 and are up 15-percent year-to-date, reinforcing the company’s continuous growth trajectory in the marketplace.
The Carnival MPV, which introduced a new hybrid model last year, saw a significant sales increase of 68-percent year-over-year. Additionally, popular SUV models such as Telluride (+12-percent) and Sportage (+10-percent), along with the sporty K4 sedan (+4-percent), all achieved their highest-ever May sales.
“As the second half of the year approaches, Kia’s market competitiveness continues to strengthen with eight consecutive months of sales growth. Kia’s diverse powertrain lineup, including ICE, hybrids, and EVs, coupled with the strong and sustained customer interest in the brand’s Telluride, Sportage, Carnival MPV, and K4 models have been some of the key drivers of the company’s continued sales growth,” said Eric Watson, vice president, sales operations, Kia America. “And we anticipate this growth trajectory will continue with the 2026 EV9 Nightfall Edition and EV9 GT-Line with two-tone roof now available in showrooms nationwide. With new design elements – including a new two-tone roof, as well as enhancements in driving range and performance – the upgraded EV9 Nightfall Edition and the EV9 GT-Line with two-tone roof are set to better meet the expectations of customers looking for a three-row, all-electric SUV.”
In addition to the monthly sales performance, Kia America announced several initiatives, including:
MONTH OF MAY | MAY YTD | |||
Model | 2025 | 2024 | 2025 | 2024 |
EV9 | 37 | 2187 | 4,016 | 7766 |
EV6 | 801 | 2,660 | 5,190 | 8,770 |
K4/Forte | 13,870 | 13,132 | 63,970 | 59,115 |
K5 | 6,957 | 1,950 | 28,951 | 9,036 |
Soul | 5,043 | 5,740 | 21,389 | 23,900 |
Niro | 2,354 | 4,215 | 9,820 | 14,721 |
Seltos | 5,254 | 6,460 | 20,677 | 26,915 |
Sportage | 17,063 | 15,512 | 74,536 | 66,537 |
Sorento | 9,093 | 8,826 | 43,888 | 39,738 |
Telluride | 11,560 | 10,315 | 52,267 | 44,842 |
Carnival | 6,975 | 4,151 | 27,952 | 17,277 |
Total | 79,007 | 75,156 | 352,656 | 320,531 |
* Select trims of the 2025 all-electric EV6 and EV9 all-electric three-row SUV, Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.
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