MUMBAI, India, July 11, 2025 /PRNewswire/ — Practus, a leading ROI-driven business consulting firm, and Pathsetter AI, a next-gen AI transformation company, have jointly released a groundbreaking whitepaper titled ‘The Future of Enterprise Intelligence: Integrating GenAI for Competitive Advantage’. This timely research provides a strategic roadmap for how enterprises can harness Generative AI (Gen AI) to transform decision-making, boost performance, and create measurable business value.
With decision cycles shrinking and data values exploding, traditional Business Intelligence (BI) systems are no longer sufficient. The whitepaper explores how Gen AI, embedded within a broader Enterprise Intelligence (EI) framework, enables real-time, predictive, and outcome-driven decision-making across key business functions—from finance and operations to customer experience and compliance.
“Enterprise Intelligence is about turning insight into action, faster, smarter and with tangible impact,” said Deepak Narayanan, Founder & CEO of Practus. “Gen AI isn’t just about automating reports. It’s about engineering better decisions at scale. As this paper shows, the winners in this new era will be those who shift from dashboards to direction—from pilots to performance. At Practus, we see Gen AI as a strategic enabler of ROI, not a science experiment.”
The whitepaper combines market insights, real-world case studies, and a practical Gen AI maturity model. Highlights include:
The whitepaper also introduces a shift toward ‘Outcomes as a Service’ (OaaS) – a new model where Gen AI solutions are tied to measurable business KPIs like cost savings, margin improvements, and faster time-to-insight. It serves as both a blueprint and a call to action for enterprises ready to move from experimentation to execution.
Whitepaper Link – https://roibypractus.com/2025/06/25/the-future-of-enterprise-intelligence-integrating-gen-ai-for-competitive-advantage/
About Practus:
Practus redefines the consulting landscape by delivering measurable ROI across finance, operations, strategy, and people transformation. With operations in 10 countries and a cumulative client impact of over $500 million, Practus is committed to results—not just recommendations.
Website: www.roibypractus.com
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