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GENESIS ANNOUNCES FUSION MENU COLLABORATION WITH RENOWNED CULINARY CHEFS TOM KITCHIN AND MUN KIM TO CELEBRATE GENESIS SCOTTISH OPEN

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  • Genesis reveals unique partnership between chefs Tom Kitchin and Mun Kim
  • Bespoke fusion menu created to celebrate Genesis Scottish Open golf tournament
  • Dishes combine finest Scottish ingredients with South Korean flavours
  • Diners can experience the dishes at the tournment, in Tom Kitchin’s The Bonnie Badger restaurant and at home

Edinburgh, Scotland: Luxury automotive brand Genesis has announced a unique gastronomic partnership between globally renowned Michelin star chef Tom Kitchen and award-winning chef Mun Kim. The pair have created a bespoke menu that will be exclusively available during the week of Genesis Scottish Open golf tournament in July.

Curated to celebrate the best of Scottish and Korean cuisine, the collaboration between the two highly regarded culinary stars represents a bold fusion of both cultures, using the finest ingredients and techniques from each.

The special menu will be available from 4 to 10 July to diners at Tom Kitchin’s The Bonnie Badger restaurant in Gullane, Scotland, just a few miles away from The Renaissance Club in North Berwickshire, home of the Genesis Scottish Open. The menu will also be available at the Genesis hospitality lounge at The Renaissance Club over the course of the tournament, which runs from 7 to 10 July. Genesis is also sharing the recipes and cooking instructions so that keen amateur cooks can enjoy recreating these unique dishes at home.

With its focus on the freshest and locally sourced quality produce, plus the expert preparation of both chefs that emphasises taking extra time to create the perfect dish, the menu perfectly partners with a distinctly Korean flavour. Adding to the bold collaboration is the traditional Son-Nim hospitality for diners, which much like the ‘Genesis Difference’ approach creates a relaxing and stress-free environment by treating the guests as if they’re in their own home.

The starter is a Golden Cross Goat’s Cheese tart with Beetroot & Korean Spiced Chestnut for main course diners can choose Bibimbap (비빔밥) with Scottish Fillet of Beef, Seasonal Scottish Vegetables and Gochujang Dressing. While for dessert it’s a Whisky Baba served with Korean Spiced Poached Pear and Chantilly Cream.

Speaking about this bold collaboration, Chef Kitchin said: “To put Scotland’s produce on the stage for guests and visitors attending the Genesis Scottish Open is a real honour, as I truly believe we have the best natural larder in the world. To welcome Chef Mun into my kitchen to hear and learn more about Korean cuisine, has given us the chance to together create some exciting new dishes. It’s all about Scottish ingredients colliding with Korean flavours.”

Chef Mun added: “Being in the kitchen with Tom was a special joy for me. As different as our two culinary homelands may be, we have a lot in common in our view of cuisine. We both use only the best and most natural ingredients to bring traditional dishes to gourmets in a modern interpretation. The task was equally exciting and fun to bring together. In the end, we found out that as different as Scottish and South Korean cuisine is at first glance, these worlds harmonize perfectly.”

Dominique Boesch, Managing Director for Genesis Motor Europe, commented: “We are truly thrilled to bring these two incredible chefs together to create this exciting menu for the Genesis Scottish Open. With their unique blend of Scottish and South Korean influences, Chef Kitchin and Chef Mun are perfectly in tune with the Genesis brand and that has enabled them to create these exciting, one-of-a-kind dishes.”

Notes to Editors

Recipes / Cooking Instructions – see separate document

Leading Scottish Michelin starred Chef Tom Kitchin has won acclaim for his ‘From Nature to Plate’ approach that is underpinned by a passion and commitment for using only the highest quality Scottish ingredients in all his recipes. Today, Tom Kitchin and his wife Michaela lead a talented team across three venues in Edinburgh and East Lothian – Michelin Star restaurant The Kitchin, leading gastro pub The Scran & Scallie in Stockbridge and The Bonnie Badger, their first restaurant with rooms in Gullane, East Lothian. Later this month, they will open a new venue, KORA by Tom Kitchin in Bruntsfield, Edinburgh.

Chef Mun’s restaurant in Munich, Germany, is famed for its Asian fusion food that is heavily influenced by his Korean roots, as well as his time in the USA and Argentina. His unique style demands a slow and considered approach to create dishes of the highest standards, a strong reflection of the Genesis customer commitment of time well spent.

About Genesis

Genesis brings premium cars with a luxury experience to Europe. The Korean brand has established itself as a true alternative within the premium segment. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with customers and, above all, to respect the greatest luxury – their time. Embodying its unique design language ‘Athletic Elegance’, the brand continues to strengthen its range of vehicles and services across Europe having launched five premium luxury vehicles in 2021.Genesis will introduce three electric vehicles in 2022 and, from 2025, all-new Genesis vehicles will be pure electric as part of the brand’s vision for a sustainable future. Genesis will also pursue a goal to become carbon net zero by 2035

For more information about Genesis and its definition of premium, please visit www.genesis.com.

News-Market

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