“The mobility sector is changing fast thanks to new technologies. The greatest challenge for us is to redesign the on-board experience imagining a new way to move, reshaping completely the spaces and the human machine interaction, making it smooth and pleasant.”
Enrico Moccia, Head of UX/UI Mobility Design at Pininfarina, gave us exciting insights in our interview. He also presents an outlook on his personal vision of how mobility will be designed in the future.
What will happen if we don´t shift our mobility behaviour?
EM: The situation we are currently facing, characterised by supply chain issues, is already a clear statement of what will happen if we do not shift our mobility behaviour. The related consequences could be even worse. We should think about innovative mobility solutions to reduce the need and the demand of owning a vehicle.
What do we have to radically invent, improve or change to realize the turnaround in transport policy?
EM: To realize the turnaround in transport policy we should improve the way we approach cars as private bubbles. Cars should be conceived as on-demand services. This could help to decrease the need and the amounts of vehicles, but it could only work when autonomous vehicles and ecosystems will be implemented, hopefully in a near future.
What is the most hyped buzzword in terms of mobility which has in your opinion no impact on the real issues of mobility?
EM: Every car manufacturer is pushing to promote electric vehicles as it would represent the holy solution, but it does shift our mobility behaviour. The way we approach and live mobility should be changed, not the vehicles’ engine and components.
What is the first thing that comes to your mind when you hear the word “mobility”?
EM: Mobility means moving from one point to the other. It does not matter how.
Let’s now take a look at the future of mobility. What will be the most important thing in 10 years from now about “mobility” that comes to your mind?
EM: When I think about the future of mobility, I imagine a future characterized by shared vehicles and autonomous pods. Cars will be merely on-demand services.
Why is UX/UI fundamentally important to shape the future of mobility?
EM: Through user experience, the mobility sector can reinvent how people feel and interact with vehicles, creating innovative solutions that people cannot imagine today.
What do you think which technology will play a big role – if not the biggest role – in shaping the future of mobility?
EM: Autonomous driving will completely change the way we live mobility today, representing the next big revolution in the mobility sector.
What is the greatest mobility challenge for Pininfarina and for your sector industry these days?
EM: The mobility sector is changing fast thanks to new technologies (electric and hydrogen vehicles, autonomous driving, etc.). The greatest challenge for us is to redesign the on-board experience imagining a new way to move, reshaping completely the spaces and the human machine interaction, making it smooth and pleasant.
Which mobility best cases particularly impress you and why?
EM: All the elements are crucial. We are focusing on ideas and skills as we believe that design is the approach and tool to envision the future of mobility keeping the human being at the center and putting all the new technologies at his service.