Categories: News

Casio Announces XG as Global Ambassador for G-SHOCK Brand

XG, The Global Girl Group Taking the World by Storm

- Advertisement -

TOKYO, July 1, 2025 /PRNewswire/ — Casio Computer Co., Ltd. announced today that it has appointed the internationally acclaimed seven-member hip hop / R&B girl group XG as the global ambassador for the G-SHOCK brand of shock-resistant watches.

- Advertisement -

 

- Advertisement -

XG, consisting of members JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA, is a hip hop / R&B girl group known for its bold music and powerful performances. The name stands for “Xtraordinary Girls,” reflecting their commitment to empowering people from all walks of life around the world through a genre-defying style that breaks conventions. With a strong global following, especially among younger people, XG is rising as a new force in international music and culture.

- Advertisement -

XG has pioneered a new music genre called “X-Pop,” breaking away from the conventions of J-Pop and K-Pop to create a style all their own. This spirit of originality and strength closely aligns with G-SHOCK, a unique brand known for its toughness, shock resistance, and distinctive design — making XG a natural choice as the brand’s global ambassador.

- Advertisement -

To celebrate the partnership, a special website will showcase key visuals and a promotional video featuring XG. Centered around the slogan “No Destination,” the video portrays XG boldly stepping into a new world with G-SHOCK, expressing the strength to shape one’s future without fear or hesitation. Art direction came from YAR, the creative team led by YOSHIROTTEN — one of Japan’s most promising rising artists — and delivered a bold and energetic visual experience.

- Advertisement -

XG has this to say about their appointment as global ambassadors: “G-SHOCK watches always remind us of how we never gave up on chasing our dreams, even when things got tough. It gives us the courage to keep going and keep challenging ourselves. XG-SHOCK, let’s go!”

- Advertisement -

Additional key visuals and content will be released over time as G-SHOCK continues to share its world in collaboration with XG.

- Advertisement -

Special site      https://gshock.casio.com/intl/contents/ambassador/xg/g-shock-xg-look/
Special movie   https://youtu.be/YsjkTDKIStQ 

- Advertisement -

Photo – https://mma.prnewswire.com/media/2715372/X_0781_0424_2__1.jpg 
Photo – https://mma.prnewswire.com/media/2715373/X_0377_0424_4_3__2.jpg

- Advertisement -

 

- Advertisement -

View original content:https://www.prnewswire.com/in/news-releases/casio-announces-xg-as-global-ambassador-for-g-shock-brand-302486996.html

- Advertisement -

Recent Posts

ECOVACS 2024 Sustainability Report Highlights Its Commitment to Sustainability and Data Security

SUZHOU, China, Aug. 28, 2025 /PRNewswire/ -- Recently, ECOVACS (603486.SH), a global leader in service…

42 minutes ago

Zomato Unveils First Delivery Partner Wellbeing Survey

Study commissioned by Zomato and conducted by NielsenIQ3,107 Zomato delivery partners across 35 cities interviewed around…

42 minutes ago

MONIN Launches PURE – A Refreshing Range with No Added Sugar

Made with 100% natural fruit and plant-based extracts and crafted for chefs, bartenders, and creators…

42 minutes ago

IMG Shares 2025 Autumn Travel Trends: Top Destinations and Increased Spending

IMG took a sample of its customers and reviewed more than 30,000 travel itineraries of…

43 minutes ago

AIP Capital and BeYoke Capital Form Strategic Partnership

AIP Capital and BeYoke have formed a strategic partnership to originate aircraft and engine investment…

43 minutes ago

Coventry Responds to Lapetus’s Secrecy Claim

Urges transparency on life expectancy accuracy Following Lapetus's imminent closure, argues elimination of any claim…

44 minutes ago