Bajaj Broking Targets Ultra HNI Segment with Launch of Bajaj Broking Priv

MUMBAI, India, Sept. 10, 2025 /PRNewswire/ — Bajaj Broking, the stockbroking arm of Bajaj Finance Ltd., has launched Bajaj Broking Privé, an offering designed exclusively for India’s ultra-high net worth individuals (UHNI). The initiative reflects Bajaj Broking’s strategy to build a focused platform for India’s elite investors, giving them access to a bouquet of investment opportunities spanning PMS, AIFs, Bonds, Global Equity, and Structured Products.

With the number of ultra-wealthy individuals in India growing at a rapid pace, Bajaj Broking Privé has been created to give investors access to a comprehensive investment ecosystem centred on precision, privacy, and performance.

The flagship Bajaj Broking Privé branch in Andheri, Mumbai will serve as the launchpad for a nationwide rollout, supported by Bajaj Broking’s pan-India network.

“Bajaj Broking Privé marks the beginning of a focused offering tailored for ultra-high net worth investors in India,” said Mr. Manish Jain, MD & CEO, Bajaj Broking. “From bespoke offerings to elite services, our vision is to build Bajaj Broking Privé as India’s preferred destination for ultra-high net worth individuals to invest.”

The Bajaj Broking Privé edge lies in its curated suite of offerings that include diverse investment options such as PMS, AIFs, Bonds, Global Equity, and Structured Products. This is complemented by specialised support through dedicated Relationship Managers and a UHNI Dealing Desk, ensuring personalised guidance and execution. Investors also gain priority access to select investment opportunities through partnerships with leading institutions, while Bajaj Broking’s strong technology and research backbone powers equity-first solutions and informed decision-making.

Through Privé, Bajaj Broking aims to become a long-term wealth partner for UHNIs, offering a combination of strategic guidance, market access, and investment solutions that address both domestic and global opportunities.

About Bajaj Broking:

Bajaj Broking, also known as Bajaj Financial Securities Limited, is a full-service stockbroking firm and a wholly owned subsidiary of Bajaj Finance Ltd. Bajaj Broking serves investors and traders through its omnipresent approach – on the web, mobile and desktop applications, and exchange approved algos, alongside a robust offline network of branches and franchises across 40+ locations.

The company provides a wide range of investment products, including Trading and Demat accounts, Margin Trading Facility (MTF), Mutual Funds, IPOs, Bonds, Alternative Investment Funds (AIF), Portfolio Management Services (PMS), US investing and the National Pension Scheme (NPS). Bajaj Broking serves as a trusted partner for Bajaj Finance customers who have availed of the Loan against Shares (LAS) facility, providing them with specialised investment solutions.

Bajaj Broking offers tailored investment solutions to both new and experienced investors. Its dedicated research team provides stock recommendations, empowering Retail and HNI clients to make informed decisions. It also provides robust support for trading activities (call & trade through dedicated dealers) through a strong relationship management team.

Bajaj Broking has been honoured with the ‘Prestigious Rising Brands of India – Broking Services’ Award at Goalfest 2024, hosted by BARC Asia and Herald Global recently.

For detailed information about our products and services, please visit our website at www.bajajbroking.in or download our app from the Google Play Store or App Store.

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