Alibaba.com Launches Trade Assurance in India to Empower SMEs

NEW DELHI, June 30, 2025 /PRNewswire/ — Alibaba.com, a leading global business-to-business (B2B) e-commerce platform, today announces the launch of its Trade Assurance service in India, marking a significant step in enhancing the trading experience for Indian small and medium-sized enterprises (SMEs). This service empowers them to manage international transactions with greater confidence, efficiency and security. Coinciding with World Micro, Small, and Medium Enterprises (MSME) Day on June 27th, this initiative highlights the commitment of Alibaba.com to supporting global SMEs.

Global B2B trade can be fraught with challenges, including concerns over costs, product quality, shipment timelines, and more. Trade Assurance, a proprietary order protection service offered by Alibaba.com, alleviates some of these risks, providing both suppliers and buyers with confidence throughout the entire transaction process. Suppliers who opt for this service can conduct business with peace of mind, knowing that their transactions are securely safeguarded by a trusted platform. The service stipulates that the buyer makes payment at the time of purchase, with the funds held in escrow by Alibaba.com until the buyer confirms the satisfactory receipt of the order within a reasonable timeframe.

Participating suppliers stand to gain a significant advantage as Trade Assurance not only enhances buyers’ trust in them but also allows them to amass a robust online transaction history, thereby improving their visibility, ranking and exposure on Alibaba.com. This, in turn, translates to a wealth of future business opportunities for the suppliers.

“India is one of Alibaba.com’s high-potential supplier markets, with a robust production capacity and a diverse range of product categories that attract substantial global buyer interest. In recognition of this potential, we have introduced the Trade Assurance service to the Indian market. This service aims to foster trust between Indian suppliers and global buyers, while also streamlining transaction processes. By doing so, we aim to enhance efficiency and unlock new business opportunities for Indian suppliers, thereby contributing to their growth and success,” said Rocky Lu, Head of India at Alibaba.com.

Summer Gao, Head of Global Supply Chain Services at Alibaba.com, shared, “We are thrilled to bring Trade Assurance to India. Transactions conducted with the Trade Assurance service enable Indian SMEs to build a robust online transaction history, bolster their credit ratings, and enhance their reputation with global buyers. We firmly believe that the comprehensive order protection it offers can reduce trade barriers for SMEs, opening pathways for them to flourish in the global marketplace.”

About Alibaba.com

Launched in 1999, Alibaba.com is a leading platform for global business-to-business (B2B) e-commerce that serves buyers and suppliers from over 200 countries and regions around the world. It is engaged in services covering all aspects of commerce, including providing businesses with tools that help them reach a global audience for their products and helping buyers discover products, find suppliers and place orders online fast and efficiently. Alibaba.com is part of Alibaba International Digital Commerce Group.

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