- Headlined by twelve newly designed team kits, this 700-piece collection captures the competitive spirit of athletes through bold design details, fonts, and graphics that bring each nation’s identity to life
- Beyond sponsored teams, adidas will be offering best-in-class support to its athletes through high performance training and competition-specific products
Today, adidas unveils the team kits that will be worn for the upcoming Winter Olympic and Paralympic Games in Milano Cortina 2026.
In next year’s Games, adidas supports athletes and fans from twelve teams, including Team GB, ParalympicsGB, Team D, Team D Paralympics, Team Poland, the Polish Paralympic Committee, Team Turkey, the Turkish Paralympic Committee, Team Hungary, the Hungarian Paralympic Committee, Team Ethiopia and the Brazilian Olympic Committee. The 700-piece multisport collection includes items that will be worn at the opening ceremony, during competition, on the podium, and village apparel. The collection also features fan wear, allowing supporters on the ground and at home to wear their national colors as they watch their nations’ best athletes compete.
Jacqueline King, Design Director, Specialist Sports, adidas said: “It is a privilege to design for those performing at their peak on the biggest stage in winter sports. Our ambition was to create kits that not only help athletes tackle the challenges of winter sports but also capture what makes the Games so special. We have done this through a focus on simple yet powerful design which embodies the character of each nation”.
Building one story across Games
All athletes possess a deep passion for their sport, and this commitment shines brightest on the world’s biggest stage. In Milano Cortina, adidas will showcase this competitive spirit through striking fonts and graphics featured across the collections of all twelve officially sponsored teams, uniting them through one shared story. The fonts and graphics on team kits use a repeated line pattern with pops of color, symbolizing energy and determination ready to emerge on the field of play.
To capture the identities of each nation, all collections feature prints that combine key identity markers – including national insignia, flags and typefaces – to form country-specific designs. These details are applied across competition, athlete, podium, presentation, opening ceremony and village apparel, ensuring that the individual characteristics of each country are present across every facet of the Games.
Meticulously designed for every athlete
Alongside visual elements, adidas has used its unparalleled experience to design products with and for the world’s leading competitors. Key apparel and footwear pieces include the adidas TERREX Xperior Loose Fill Hooded Jacket, Xperior Hybrid Primeknit CLIMAPROOF+ Jacket, and Freehiker 2 GORE-TEX CLIMAWARM+ hiking shoes – ensuring that athletes are prepared for the elements, both during and outside the heat of competition.
Notable technological features include Primeknit, a special waterproof and breathable construction found on the Xperior Hybrid Primeknit CLIMAPROOF+ Jacket. Utilizing a tightly warp-knitted structure developed through years of athlete-driven design research and body mapping technology, Primeknit delivers exceptional durability and stretch, allowing unrestricted movement and all-weather performance across winter sports.
Alongside supplying kit for sponsored teams, adidas will support its individual partner athletes at Milano Cortina 2026 – including Mikaela Shiffrin, Petra Vlhová, Lou Jeanmonnot, Sarah Nurse, Dorothea Wierer and Alice Robinson – through providing high performance training and competition-specific apparel to help them perform at their best on the world’s biggest stage.
