adidas Launches Historic F50 Two Horizons Pack Celebrating Arabic Culture

Today adidas launches the limited collection F50 Two Horizons Pack. For the first time ever, the iconic F50 franchise name is written in Arabic on the boot, paying tribute to Arabic culture and symbolising the influential contributions of Arabic players to the world of football.

The F50 Two Horizons Pack features a bold colorway of bright red and solar red, accented with gold detailing that embodies the spirit of excellence, passion, and determination on the field. The design not only honors the vibrant heritage of Arabic culture but also reinforces the global impact of Arabic footballers, such as Brahim Diaz and Saïd Benrahma, who are leaving an indelible mark on the game.

Available exclusively in the elite laced version, the F50 Two Horizons Pack is engineered for speed, offering top-tier performance technology for the modern player including:

• Sprintframe 360 – a specifically designed soleplate built to provide optimised stability and traction and help facilitate multidirectional speed and acceleration.
• Hybridtouch Upper – a synthetic, lightweight material – that offers a moulded fit to provide comfort at high speeds, where it is needed most
• Compression-fit tunnel tongue – an adaptable tongue configuration featuring strategically placed reinforcements to provide additional stability for the foot and create an enhanced fit and lockdown in the forefoot and midfoot

The F50 Two Horizons pack is available to purchase from today via adidas football shoes and select adidas stores and retailers.

NOTES TO EDITORS:

About adidas 
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023. 
 
For more information, please visit www.adidas-Group.com. 
 
About adidas in Football   
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Women’s World CupTM, the UEFA European Football ChampionshipTM, the UEFA Champions LeagueTM & the UEFA Women’s Champions LeagueTM. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Leo Messi, Jude Bellingham, Aitana Bonmati, Brahim Diaz, Saïd Benrahma, Pedri, Florian Wirtz, Lamine Yamal, Alessia Russo, Paulo Dybala,Trinity Rodman, Lena Oberdorf, Gabriel Jesus, Roberto Firmino, Serge Gnabry, Manuel Neuer, Vivianne Miedema, Mary Fowler, and Wendie Renard.