(BOSTON) November 18, 2021 – Today, Reebok and rap-fashion icon A$AP NAST’s NST2 brand have officially announced their second collaboration: a colorful – yet technical – take on Reebok’s Zig Kinetica II Edge, a new silhouette exploring the space between natural and developed worlds. The unisex A$AP Nast x Reebok Zig Kinetica II Edge ($150, GY5805) is available exclusively from Reebok.com beginning November 26 before receiving a wider global release on November 27 via select retailers.
Dressed in Vector red, core black and regal purple blocking with pops of yellow across the upper, A$AP Nast’s take on the utilitarian Zig Kinetica II Edge expresses his love for color and technical performance. Also made clear by the shoe is Nast’s passion for style and design emblematic of a modern movement in rap. “You kinda have to have the full package to make it now,” explains Nast. “People don’t wanna listen to rappers who don’t have good style.”
Key design elements include:
- Textile base upper with stitch overlays and rubberized grid print.
- ‘Ghost camo’ aesthetic reinterpreted through asymmetrical eye stay layout.
- Floatride Fuel midsole paired with Zig Energy Shell provides cushioning and stability.
- Floatride Energy forefoot for enhanced underfoot cushioning.
- Made from 30% minimum pre-consumer recycled content, the Vibram Ecostep lugged outsole is abrasion-resisting and ensures grip and foot protection.
In 2020, Reebok’s Zig Kinetica ushered in a new era for its historic ZigTech of the 2010’s. Fast forward to fall 2021 and Reebok revealed the franchise’s latest with a new iteration of Zig Kinetica II featuring Vibram Ecostep technology – the Zig Kinetica II Edge – showcasing the brand’s overbuilt design DNA with functionality at its core. The shoe’s versatile blend of technical and creative – classic and contemporary – paired with Nast’s outside-the-box disposition toward style and music, makes it an ideal fit for this story.
The unisex A$AP Nast x Reebok Zig Kinetica II Edge ($150, GY5805) is available exclusively from Reebok.com beginning November 26 before receiving a wider global release on November 27 via select retailers.
Coinciding with the release, Nast and Reebok will mint their second limited-edition collaborative NFT collection. All available editions of their first collaborative NFT were minted in under one minute. Full release details will be announced via Reebok Instagram and Twitter on Monday, November 29, 10:00am EST.
In April 2021, on the heels of their summer 2020 ‘Write Your Legacy’ campaign, A$AP Nast and Reebok joined forces on product for the very first time, releasing a streetwear-inspired refresh of Reebok’s Classic Leather Legacy. “Reebok is the first and only brand I’ve ever proactively reached out to work with because I knew I wanted to create something special with them to be a part of my legacy,” said Nast in the April press release. “I wanted to create my own version of a Reebok icon.”