Le Castellet, France, 10 December 2025: Genesis marked its 10th anniversary with the world premiere of its first Magma production model, a bold statement signalling the marque’s direction for the next decade. Alongside the unveiling of the highly anticipated GV60 Magma, the carmaker also introduced the G90 Wingback Concept, illustrating the brand’s evolution from a young luxury brand to luxury high performance.
Showing that Genesis has accomplished in a short ten years what has taken legacy brands decades, the G90 Wingback Concept’s striking presence represents the diverse forms Magma can take.
Chief Creative Officer Luc Donckerwolke personally drove the G90 Wingback Concept for its reveal, highlighting the brand’s commitment to its luxury high-performance vision. Its design characteristics visually mark it as a Magma product, while the variations on familiar lines from the production G90 model hint at the customisation that Genesis offers to its customers. As Donckerwolke put it, the G90 Wingback Concept is a “bridge between Magma and the One of One bespoke program.”
The Concept
Built on an unmodified G90 platform with its 3.2-meter wheelbase and 5.1-meter length, the Wingback Concept draws out new potential within a familiar platform. Signature Genesis design cues like the Crest Grille, Parabolic Line and the distinctive Two-Line headlamps are intensified, giving the concept an aggressive stance while maintaining an aristocratic demeanour.
“At the moment there is, let’s say, a multiplication of SUVs. And this fast growth will create a saturation,” said Donckerwolke. He continued, “This is when other typologies of cars are going to become attractive again. This is why I strongly believe in not having a typology monoculture.”
The G90 Wingback Concept features a dynamic front fascia adorned with the signature Crest Grille and a more sculpted front bumper bearing the Magma insignia, with large lower air intakes flanked by canards on both sides. Flared wheel arches give it a wider stance, housing custom 22-inch wheels fitted with low profile tires.
In profile, the G90 Wingback Concept carries the parabolic line and the long wheelbase of the G90, with the roofline stretched delicately to achieve a sleek grand tourer wagon silhouette. The rear end replaces the sedan’s trunk with a tailgate housing a sharply raked rear window framed by two spoilers, further accentuated by the performance-inspired rear diffuser structure.
Finished in a stunning yet understated deep green colour, the G90 Wingback Concept shows that Magma’s identity goes deeper than its signature vibrant Magma Orange. “Magma is much more than a colour,” said Donckerwolke. It’s about showing what is possible when Korean innovation meets global ambition. It represents a distinct Korean vision of care, respect and balance. “Magma does not shout; it invites,” Donckerwolke explained. “Where most chase aggression and extremes, we seek balance. Magma is designed to be rewarding, not challenging; to complement the driver, not to intimidate them.”
Inside the luxurious cabin, the concept’s Magma DNA is present in the subtle yet striking green-coloured Magma stitching and details in the lush, quilted Chamude (a suede-like material) seats and door trim, as well as complimenting touches on the steering wheel, dash and console. The sporty seats also feature an embroidered Magma logo, a reminder of the car’s luxury high-performance identity and the hidden power waiting to be unleashed — just like magma bubbling beneath the earth’s surface.
The G90 Wingback Concept highlights that Genesis intends to extend the Magma program to include a spectrum of typologies across its current and future lineup, ranging from sports cars to coupes and convertibles. All of them are, as Donckerwolke described, “the materialisation of the iron fist in a velvet glove” — the duality of power and control wrapped in an elegant package.
The G90 Wingback proudly carries the Genesis emblem and features a muscular front bumper carrying the Magma badge and large lower air intakes accentuated by canards on both sides.
The G90 Wingback Concept is more than a showpiece. It is the embodiment of a decade’s worth of innovation, accelerating into the next chapter of Genesis’ journey. It expands the future vision of Magma, expressing emotionally resonant luxury through a bold new typology.
