India’s billion-dollar brand, Thums Up brought the Taste the Thunder anthem to the stadium
MUMBAI, India, Feb. 16, 2026 /PRNewswire/ — Some days call for taking it up a notch, other days demand total thunder. When it’s an India vs Pakistan cricket match, there’s only one way to show up and that is Toofani. Living its anthem philosophy of Aaj Kuch Toofani Karte Hain, Thums Up, India’s iconic billion-dollar brand by Coca-Cola India, turned the India–Pakistan ICC Men’s T20 World Cup match into a storming spectacle. Iconic hip-hop artist Hanumankind took over the stadium transforming match-day energy into a full-blown Taste the Thunder moment.
Against the backdrop of a packed stadium, Hanumankind performed Thums Up’s latest anthem – Taste the Thunder along with some of his select tracks. Instinctive and unapologetic, Hanumankind’s performance mirrored the intensity of the match, bringing Thums Up’s thunderous spirit alive in the stands and on screen.
Thums Up’s signature static-glitch visuals took over the LED screens, followed by a sharp countdown that set the atmosphere. Hanumankind then took the stage with Taste the Thunder, as coordinated lighting, smoke and aerial choreography amplified the performance, before the spectacle built into a high-energy finale led by Kings United India. The moment brought together the homegrown rap phenomenon, the iconic hip-hop dance crew and ICC Men’s T20 World Cup action in a standout cultural collaboration, closing with a powerful, crowd-led Toofani crescendo.
Hanumankind said, “It’s incredible to perform at a match like this one. You can feel the energy in the air. Being able to do this with Thums Up is special, it’s a good time to be a fan of sports.”
Taste the Thunder brings together Hanumankind’s street verses and Vishal Dadlani’s commanding hooks. Launched recently in a press showcase in Mumbai, the anthem is already striking a chord for its raw sound and fearless attitude.
Sumeli Chatterjee, Category Head, Sparkling Flavours, Coca-Cola India and Southwest Asia said, “A match like this becomes a marker in cricketing history, not just for fans of the two teams, but for the sport as a whole. The atmosphere in the stadium was absolutely electric! Thums Up has been an integral part of such moments of high-intensity and excitement for cricket. With his raw, unfiltered energy, Hanumankind made ‘Aaj Kuch Toofani Karte Hai’ the perfect clarion call for the moment and the match.”
With cricket commanding the field and music driving the atmosphere in the stands, Hanumankind’s performance added a powerful new layer to match-day entertainment. As Taste the Thunder journeys from studio to stadium, Thums Up continues to show up at India’s biggest moments, reinforcing its place in youth culture and live experiences where only one thing fits: Toofan.
About Coca-Cola India:
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rim Zim, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
The Company along with its owned bottling operations and franchise bottling partners has a strong network of over six million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.
Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
Image: https://mma.prnewswire.com/media/2904509/ICC_Mens_T20_World_Cup.jpg
Video: https://www.youtube.com/watch?v=gHe6KF7DgDY
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