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Adkhabar > Blog > Esports > With three years to go, excitement and community engagement grow for LA28
Esports

With three years to go, excitement and community engagement grow for LA28

TheNews Market
Last updated: 06/06/2025 5:37 PM
TheNews Market
Published: 06/06/2025
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06 June 2025 – With just over three years to go until the Olympic and Paralympic Games in Los Angeles, the LA28 Organising Committee has completed a series of important milestones, which have laid a strong foundation for operational readiness, growing public anticipation, and deepening community engagement. These achievements were highlighted during this week’s visit to the host city by the International Olympic Committee (IOC) Coordination Commission, which reviewed progress across all areas of Games planning.

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As communities affected by January’s wildfires continue to recover and rebuild, LA28 has been focusing on preparing Games that will uplift and positively impact the whole region, and captivate global audiences.

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Reflecting on the updates, the IOC’s LA28 Coordination Commission Chair, Nicole Hoevertsz, said: “LA28 has achieved major milestones that are laying the foundation for a truly remarkable edition of the Games. From finalising the venue masterplan to growing a dynamic team and advancing operational planning, real momentum is taking shape. This week’s visit by the IOC Coordination Commission reflected that progress, while also highlighting the Organising Committee’s deepening engagement with Angeleno communities. The road to 2028 is well underway — and it is being built on partnership, purpose and ambition.”

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Adding to the words of Hoevertsz, LA28 Chairperson Casey Wasserman said: “We’re appreciative of the participation and support of our delivery partners at the IOC, the International Paralympic Committee and the City of LA for another productive Coordination Commission. With the recent progress we’ve made on the Olympic and Paralympic Games Plan, along with the recent commercial partner momentum, our planning efforts continue forward with clarity, detail and certainty. We remain confident about our progress towards creating exceptional and fiscally responsible LA28 Games for athletes, residents and visitors in the summer of 2028.”

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Central to that progress was the finalisation of LA28’s Olympic and Paralympic venue masterplans and Olympic and Paralympic event programmes that will showcase the best sport in Los Angeles’ world-class venues. The Commission saw a few examples of existing venues as the meetings were held at the Los Angeles Convention Centre and when they attended a game at Dodger Stadium, the home of baseball during the LA28 Games.

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Recent partnership announcements across sectors such as technology and transport have demonstrated the growing support for and financial strength of the Games, which have secured six commercial partnerships since the start of 2025, and are on target to reach 80 per cent of their USD 2.5 billion goal this year.

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This momentum is set to continue in the months ahead, with key public-facing milestones on the horizon — including announcements around volunteering, ticketing and hospitality.

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A visit by the Coordination Commission to the Organising Committee’s new offices in Downtown LA offered a glimpse into the planning hub for the next phase of Games preparations.

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At the core of that planning is a continued commitment to athletes, whose voices are helping to shape every stage of delivery. Attendees heard how athletes continue to play a central role within the organisation — contributing to the vision and guiding the delivery of LA28, and ensuring the Games are not only for the athletes, but with the athletes. This includes the LA28 Athletes’ Commission, eight active Athlete Fellows enrolled in LA28’s Olympian and Paralympian fellowship programme, supported by a dedicated athletes’ department, and a range of content initiatives — all embedding athlete voices at the heart of the project.

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As the Games continue to evolve, so does LA28’s commitment to creating a lasting social legacy. A clear testament to this dedication is the success of PlayLA, the flagship youth sports programme, which has already seen over 900,000 enrolments. This initiative was made possible through a landmark agreement between the IOC and LA28 to invest up to USD 160 million in youth sports in the lead-up to the Games.

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In addition, plans are underway to support local and small businesses in securing Games-related contracts, while also promoting employment opportunities for the local community.

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This community-focused approach was also backed by local politicians and institutions. During the visit, Los Angeles Mayor Karen Bass, City Council President Marqueece Harris-Dawson and City of Los Angeles Executive Director of Major Events Paul Krekorian reaffirmed the city’s commitment to delivering Games that benefit all LA residents – a vibrant mosaic of communities that reflect the global identity of the Olympic Movement. There has also been close coordination between LA28 and other levels of government, including local municipalities and 2028 venue cities, the State of California, and federal partners on ensuring that the Games’ plans and operations remain on track.

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LA28’s athlete and community-centred approach, its robust commercial model and its forward-thinking operational planning were all welcomed as strong indicators that the path to 2028 is being forged with intention and teamwork.

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The Olympic Games LA28 will take place between 14 and 30 July 2028, followed by the Paralympic Games, which will be held from 15 until 27 August.

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